Organizations struggle to sift through huge data sets and reports about their audience, attaching themselves to personas that are often incorrect or miss the point.
Pulse is able to use aggregate data to give statistically powerful results and analysis to your marketers to help power personalization, customization and eventually deliver the right content to the right user at the right time. - Jeff Cheal, Sr. Director, Customer Strategy, Optimizely
View Hot Spots on the Map Where You Get the Most Traffic
Pick a time period on the map and see how your top segments change over time.
View Deep Insights on Your Top Segments
Dive into correlations with education, political leanings, hashtags, and even favorite emojis for each of your top segments. Explore the map to find out where they tend to hang out.
Personalize Your Message on Sitecore or Episerver
Tailor the content that displays for each visitor in real-time based on the characteristics of the neighborhood they are coming from. Personalize to anonymous audiences — even from their very first visit.
Get Started with Pulse in 5 Minutes or Less
Tap into your historic traffic from Google Analytics
Analyze the characteristics of every neighborhood
Recognize visitors from matching market segments
Find prospective customers with similar lifestyles and interests
Find untapped neighborhoods that are similar to your geographic hot spots
Use ethical techniques that respect the privacy of your audience
Detect anomalies in your traffic and quantify the difference from your baseline
Learn to communicate with your audience in a way that resonates
Get alerts for meaningful pulses in traffic to monitor real-time engagement
Uncover patterns in your data that are invisible to the naked eye
Use your knowledge to experiment with low-risk personalizations
Measure uplift by personalizing natively in Episerver or Sitecore
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