Sitecore is a powerful tool that can support your inbound marketing strategy. The new experience platform allows you to customize each interaction you have with your visitors so you are constantly giving them relevant content and not bombarding them with a bunch of products and information they aren't interested in.
The main idea of an inbound marketing strategy is to create compelling content that really draws people in. When visitors find content that can help them accomplish some of their goals they begin to familiarize themselves with your brand and expose themselves to your products and services. This new way of customizing each experience will compliment your inbound strategy and give you an edge when new prospects find your site. Each Sitecore module can be customized so visitors are provided with the most relevant eBooks, whitepapers, blog posts, and other content that might take them longer to find organically.
Check out our other posts on inbound marketing and Sitecore personalization to learn more!